|"Edge of Tomorrow"? - look at the red print.|
Last month, I wrote a post about the book John Carter and the Gods of Hollywood, which documented the marketing debacle that led to the box office failure of Disney’s John Carter, based on Edgar Rice Burroughs' classic A Princess of Mars. Among the many marketing mishaps was the removal of the words “of Mars” from the title, leaving it the highly generic "John Carter."
|He's Jimmy Carter's brother? No, you say, he's from Mars?|
If you have an opinion, I'm curious to know: How important is the title to a book or film?